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提出CIS理论并将其分解为MI、BI和VI者,乃日本人,而把CIS天才地“浓缩”为VIS者,则为中国人.对此,CIS的始作俑者一定十分悲哀,不过,凡存在便是合理,国情不同,文化各异,认同亦有别,因此,国人也无须过于自悲,或许,中国特定的经济土壤注定了CIS来华的命运:由设计界发现并引进,而且一开始便由于职业性质使然,自觉不自觉地宠爱VIS.乃至今日,中国诸多企业的所谓CIS仍遣VIS唱主角(当然,其间大概也不乏有真CIS者).这一场景的出现,是中华民族深厚文化所具有的强大兼容性和改良性所至,或是理论界的误导,还是操作者实用主义之所为?此处不作探究,本文仅想结合笔者的设计实务以及甘苦体味就VIS核心与灵魂——标志设计的若干问题谈粗浅看法.
CIS proposed the theory and will be broken down into MI, BI and VI who are Japanese, and the CIS genius to “concentrate” for the VIS who are Chinese. In this regard, the initiator of CIS must be very sad, but where there is Therefore, people need not be too sad, perhaps, China’s specific economic climate destined for the fate of CIS came to China: the design industry to find and introduce, and the beginning Because of the nature of their occupation, consciously or unconsciously pet VIS. Even today, many Chinese enterprises so-called CIS still play VIS singing protagonist (of course, during which there is no lack of true CIS) .This scene appears, is the profound culture of the Chinese nation Has the strong compatibility and improvement, or theorists misleading, or the operator pragmatism? Not to explore here, this article only want to combine the author’s design practices and willing to taste on the VIS core and soul - Some ideas on logo design