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长吉图开发开放先导区的批复,给通化市旅游业来带来了良好的发展机遇,同时也带来了巨大的挑战。本文通过对长吉图开发开放先导区背景下通化市旅游业所面临外部机遇与威胁的分析,结合通化市旅游业发展的内部优势与劣势,对通化市旅游业发展战略进行了初步探讨。认为当前通化市旅游业的战略选择是:发挥资源优势,弥补自身不足,走特色化发展道路。
The approval of the Changjitu Development and Opening-up Pilot Zone has brought good development opportunities to the tourism industry in Tonghua City and posed tremendous challenges. Based on the analysis of the external opportunities and threats to tourism in Tonghua City in the context of the Changjitu Development and Opening-up Pilot Area, this paper discusses the tourism development strategy of Tonghua City in light of the internal advantages and disadvantages of tourism development in Tonghua City. The current strategic choice of the tourism industry in Tonghua City is to make full use of its advantages in resources, make up for its own shortcomings and take the characteristic development road.