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《广告大观》:对于《办法》的颁布实施,业界争议很大,有人认为广告行为的规范应由市场作为主导,您认为像广告这样一种市场化水平很高的经济活动应该如何进行规范? 武高汉:政府发法律法规,规范市场,管理企业,管理单位,管理个人,这是责无旁贷的。行业也好,企业也好,个人也好,服从政府的管理也是义不容辞的。但这不是最高境界,最高境界是自律。在国外有这样的一种惯例,
“Ad Grand View”: For the promulgation and implementation of the Measures, there is a lot of controversy in the industry. Some people think that the norms of advertising behavior should be dominated by the market. How do you think that a highly marketized economic activity such as advertising should be regulated? Wu Gaohan: The government made laws and regulations, regulate the market, management of enterprises, management units, management of individuals, this is duty-bound. Ye Hao industry, business Ye Hao, Ye Hao Ye Hao, obey the government’s management is also incumbent upon. But this is not the highest level, the highest level is self-discipline. In foreign countries there is such a practice,