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出版在传统文化传承与发展中有着重要作用,但在融合背景下面临各种瓶颈,IP出版作为一种新兴理念值得传统文化出版应用。文章基于媒体形态融合发展规律,把握内容再开发与形式转化的核心环节,从文化表达方式、文化价值实现、专业化聚焦、文化应用、文化产业等方面思考IP出版定位;并从IP产业矩阵、策划编辑思维多元立体化、跨媒介叙事、与当代传播语境结合、风险防控等方面对具体策略做出探讨,为实现翻转传统出版流程的目标提供参考和借鉴。
Publishing plays an important role in the inheritance and development of traditional culture. However, faced with various bottlenecks in the context of integration, IP publishing as an emerging idea deserves the publication of traditional culture. Based on the fusion of development patterns of media and the core of content redevelopment and formal transformation, the article considers IP publication positioning from aspects of cultural expression, cultural value, specialization, cultural application and cultural industries. From the perspectives of IP industry matrix, Planning and editing thinking diversified three-dimensional, cross-media narrative, and contemporary context of communication, risk prevention and control aspects of the specific strategy to explore, to achieve the goal of turning the traditional publishing process to provide reference and reference.