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旅行社作为旅游行业中重要的因素,其发展状况直接关系到整个旅游市场的好坏与成败。面对当前旅游市场复杂的现状,旅行社的生存与发展已受到严重的影响。为此,旅行社为了自身规范健康的发展,为了促进整个旅游市场的稳定,应当从全局出发,结合自身的实际情况,坚持常规管理与战略管理并行的管理机制。
As an important factor in the travel industry, the development of travel agencies is directly related to the quality, success and failure of the tourism market. In the face of the complicated current situation in the tourism market, the survival and development of travel agencies have been severely affected. To this end, in order to regulate the healthy development of their own travel agencies, in order to promote the stability of the entire tourism market, we should proceed from the overall situation, with its own actual situation, adhere to the conventional management and strategic management of parallel management mechanism.