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“真龙”卷烟品牌依据4C理论创建“1222”营销模式,以“真龙”品牌高端卷烟培育为一条主线,围绕搭建两个平台(零售终端、高端消费场所)、夯实两个支撑点(消费者培育、主题营销活动推广)、关注两个指标(价格状况、动销情况)三个二执行要点开展品牌及具体品类的培育工作。实践证明,高端“真龙”营销创新模式符合品牌特点和发展需要,是后发展品牌创新营销的有益探索,为中国烟草兄弟厂家品牌开展市场营销提供有益的借鉴和参考。
“Real dragon ” cigarette brand based on the 4C theory to create “1222 ” marketing model, “real dragon ” brand high-end cigarette training as a main line, built around two platforms (retail terminals, high-end consumer sites) Two support points (consumer training, the promotion of thematic marketing activities), focusing on two indicators (price status, sales situation) three two key points to carry out the implementation of the brand and the cultivation of specific categories. Practice has proved that the high-end “real dragon ” marketing innovation model in line with brand characteristics and development needs, after the development of brand marketing is a useful exploration of innovation, China Tobacco Brothers manufacturers brand marketing to provide useful reference and reference.