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“茗茶王国”说“天仁”在台湾出版的《中央日报》、《中国时报》、《联合报》上,累见“天仁茗茶”广告,却不见其他茶叶广告。茶叶是传统商品,一般茶商皆采取传统经营方式,不太相信广告宣传价值。“天仁茗茶”,不惜耗费,不断刊登广告,而且构思特别,不断刷新,引起笔者很大兴趣,遂搜集“天仁”资料。除在港、台报纸上看到有关“天仁茗茶”的报道外,幸获台湾茶友惠赠的《茶艺月刊》合订本,加上台湾茶友面告的有关情况,对“天仁”略有端倪,觉得其经营茶叶有道,值得一谈。“天仁茗茶”,创立于1953年,原名铭峰茶庄,设在高雄县冈山镇,是一家规模不大的茶叶店铺。1961
“Mingcha Kingdom” said “Tianren” in the “Central Daily”, “China Times” and “United Daily News” published in Taiwan, see “Tianrencha” ads, but no other tea ads. Tea is a traditional commodity, and tea merchants generally adopt the traditional mode of operation. They do not believe in the value of advertising. “Tianren Mingcha”, sparing no expense, constantly advertising, and the idea of special, constantly refreshing, causing great interest in the author, then collect “Tianren” information. In addition to the reports on “Tianrencha” in Hong Kong and Taiwan newspapers, the book titled “Tea Month Monthly”, a gift from Taiwanese teamakers, together with the relevant information from Taiwanese tea parties, Slightly clues, think its management of tea proper way, it is worth discussing. “Tianren Mingcha”, founded in 1953, formerly Mingfeng Chazhuang, located in Kaohsiung County Okayama town, is a small tea shop. 1961