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随着科学技术的发展,观众在电视上看到的戏曲节目类型越来越丰富。其中,山西卫视的《伶人王中王》就是一档专业性与观赏性兼备的戏曲品牌节目。该节目在充分尊重艺术的基础上,用优质的内容、精美的包装以及不断创新的意识,为如何塑造品牌戏曲节目提供了一些借鉴。一、尊重艺术,把握戏曲节目的品牌核心品牌对于电视节目来说是一种竞争力,将品牌意识引入电视节目领域,就是要求创作者既能把握传播规律,也能把握市场规律。对于戏曲节目来说,尊重艺术规律更
With the development of science and technology, the type of drama programs the audiences see on television is getting richer and richer. Among them, Shanxi TV’s “King of Kings” is a professional and entertaining opera brand program. Based on full respect of art, the program provides some reference for how to shape brand drama programs with high-quality content, exquisite packaging and continuous innovation. First, respect for art, to grasp the brand of theatrical programs The core brand is a competitive TV program, the brand awareness into the field of television programs, is to require creators to grasp the laws of communication, but also to grasp the laws of the market. For the drama program, respect the law of art even more