论文部分内容阅读
“3年之内,京东大家电销售额会超过国美加上苏宁,我这个人说话不喜欢绕弯子。”京东集团CEO刘强东在2016年6.18启动仪式上发出豪言壮语并非一时兴起。数据显示,2015年京东电商家电市场占有率份额达到60.2%。在覆盖率上,凭借在三、四线城市的销售+服务模式,全国60万个行政村中,京东已经覆盖了40万个。2015年,京东家电凭借京东平台的整体优势,在电子商务领域的激烈竞争中一马当先,与天猫、苏宁易购、国美在线形成“一极多强”局面。2016年,京东家电将“成为
”Within 3 years, Jingdong appliance sales will exceed the United States plus Suning, I do not like to talk about this person around.“ ”Jingdong Group CEO Liu Qiang East 6.18 launch ceremony in 2016 issued a rhetoric is not a sudden rise. Data show that in 2015 Jingdong electricity home appliances market share reached 60.2%. In terms of coverage, Jingdong has already covered 400,000 of the 600,000 administrative villages across the country with its sales + service model in third- and fourth-tier cities. In 2015, JD.com, taking advantage of the overall advantages of the Jingdong platform, took the lead in the fierce competition in the e-commerce field and formed a “very strong” situation with Tmall, Suning Tesco and Gome Online. In 2016, JD.com will become "become