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海报设计既要有个性化特征,又要代表企业的文化与价值,同时更应该引导一种精神信仰。视觉识别设计具有传播力和感染力的特征,容易被公众所接受。设计师只有正确把握设计内涵,才能充分利用有效的资源,做好海报设计长期的文化积累与可持续发展。当下海报设计不断追寻新的设计语言,运用多样化的艺术形式,不仅体现出海报设计本身的独特视觉魅力,还体现出海报设计的艺术发展态势。
Poster design should not only have personalized features, but also represent the corporate culture and value, but should also guide a spiritual belief. Visual recognition design has the characteristics of communication and contagious, easy to be accepted by the public. Only by correctly grasping the connotation of design can designers make full use of effective resources and do a good job of long-term cultural accumulation and sustainable development of poster design. The current poster design constantly searching for new design languages and using a variety of art forms not only reflects the unique visual charm of poster design itself but also reflects the artistic development trend of poster design.