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追溯全球化的发展历史我们不难发现,全球化其实是一个动态的过程,其内涵也是一个多层次的结构,它是以近代欧洲文明为原点逐步将世界纳入到一个全人类认同的基本价值和行为规则的体系中来的过程。全球化与本土化的对抗与对话关系也成为20世纪中后期以来较为引人注目的文化景观之一,不同的人站在不同的立场上分别以全球化或本土化为理论武器推行着自己的文化价值观念。
It is not hard to find that globalization is actually a dynamic process. Its connotation is also a multi-level structure. It is based on the modern European civilization as the starting point for gradually bringing the world into the basic value of recognizing all human beings. The rules of the system in the process. The relationship between globalization and localization has also become one of the more spectacular cultural landscapes since the middle and later twentieth century. Different people stand on different positions and use globalization or localization as the theoretical weapon to carry out their own Cultural values.