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北京奥运会为我国政治、经济、文化、体育、等各项体育事业的发展提供了前所未有的机遇,而受益最大的无疑是我国的体育产业。本文从奥运会与经济的关系出发,结合国内外举办大型体育赛事在经济方面取得的成就和经验,就北京奥运会对我国体育产业发展的影响,从竞技体育表演业、健身娱乐业、体育用品业、体育广告传媒以及体育旅游等方面进行了理论探讨,以期望对我国体育产业的发展有所推动。
The Beijing Olympic Games have provided unprecedented opportunities for the development of political, economic, cultural, sports and other sports in our country. The most benefited from it is undoubtedly the sports industry in our country. This article, starting from the relationship between the Olympic Games and the economy, combined with the economic achievements and experience gained from organizing large-scale sports events at home and abroad, analyzes the impact of the Beijing Olympic Games on the development of the sports industry in our country from the sports performance industry, fitness and entertainment industry, sports goods industry, Sports advertising media and sports tourism and other aspects of a theoretical discussion in order to promote the development of sports industry in our country.