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期望给本人工作的方方面面提供帮助贵刊上期刊登了一个专题,叫做《危险的游戏规则——透视电视广告价格、折扣、时长与价值》,通过电视台、企业、广告公司三方人员及广告、媒介研究专家对电视广告的分析与阐述,既谈到了电视广告的时长与定价问题,也谈到了如何去解决这些问题的方法。虽然无法给出一套完整具体的解决方案,但是各发言人的观点都非常明确,也非常具有实效性和可行性,让作为企业广告负责人的我深受启发、获益匪浅。
Expect to provide assistance in all aspects of my work Published in the last issue of your magazine is a topic called “dangerous rules of the game - perspective TV advertising prices, discounts, duration and value”, through television stations, businesses, advertising companies tripartite staff and advertising, media research Expert analysis and elaboration of TV commercials not only talked about the duration and pricing of TV commercials, but also talked about how to solve these problems. Although it is impossible to provide a complete and specific solution, the spokespersons’ views are very clear, very practical and feasible, and I am greatly inspired by being a responsible corporate advertising officer.