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本文根据旅游电子商务偏重理论教学的现状,试图采用项目化教学方式,将电子商务实训平台与旅游专业相结合,学生可以在旅游电子商务项目学习中获取必要的旅游电子商务专业技能,最终激发学生旅游电子商务学习的自主性和积极性。一、旅游电子商务项目教学笔者所在学校的电子商务专业,基于扬州旅游城市的特点,结合学校旅游品牌专业的特色,将旅游电子商务作为电子商务专业发展的重点,探索旅游电子商务项目化教学模式。
Based on the current situation of tourism e-commerce emphasis theory teaching, trying to adopt the project-based teaching methods, combining e-commerce training platform and tourism major, students can acquire necessary tourism e-commerce professional skills in the study of tourism e-commerce project and finally stimulate Student travel e-commerce learning autonomy and enthusiasm. First, tourism e-commerce project teaching The author’s school’s e-commerce specialty, based on the characteristics of Yangzhou tourist city, combined with the characteristics of the school tourism brand specialty, tourism e-commerce as the focus of the development of e-commerce professionals to explore tourism e-commerce project teaching model .