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卡通在当代社会中的影响力不容忽视,随着消费的多元化、个性化发展趋势,卡通形象设计在商业中的应用日趋平凡。在商业运作中,为加深消费者对品牌的认可及长期追求,使得卡通设计愈发多的运用到产品设计中,并且成为一个必不可少的设计元素,成为卡通形象的卡通化设计,为企业品牌代言,赋予了品牌旺盛的生命力。文章通过卡通一词引出我对卡通形象设计对品牌影响的研究。
The influence of cartoons in contemporary society can not be ignored. With the diversified consumption and the trend of individualized development, cartoon image design has become more and more common in commerce. In the commercial operation, in order to deepen consumers’ recognition and long-term pursuit of the brand, cartoon design is increasingly applied to product design and become an indispensable design element, thus becoming a cartoon-like cartoon design for enterprises Brand endorsement, given the vitality of the brand. The article draws my research on the influence of cartoon image design on brand through cartoon.