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近年来,随着全球化市场竞争的日益加剧,过去传统的企业营销理念已经显得很不适用,一些企业创造出的新营销理念及其实践的新营销方式,正引起人们的关注。其中, “三五方略”具有普遍借鉴价值。 “五个只有” 只有创造市场才能拓展市场。传统营销理念认为,企业要拓展市场就必须适应市场,按照市场需求来开发产品,满足消费,争取市场接受。然而,在科技进步日新月异,企业技术开发
In recent years, with the increasingly intensified competition in the global market, the traditional concept of corporate marketing has become quite inadequate in the past. Some new marketing concepts and the new marketing methods practiced by some enterprises are arousing people's attention. Among them, “Three or Five Strategies” have universal reference value. “Only five” only to create a market to expand the market. Traditional marketing philosophy that enterprises must expand the market to adapt to the market, in accordance with market demand to develop products to meet consumer demand for market acceptance. However, with the rapid progress in science and technology, enterprise technology development