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驰名商标以其所具有的比普通商标更高的知名度,在较大范围内被消费者所熟悉、信赖而成为产品的核心构成部分,其高信誉度、高知名度商品本质是提高市场竞争力的重要保证。但是,长期以来,我国的驰名商标国际保护方面,出现了各式各样的问题,已经成为阻碍我国加入国际市场竞争的不利因素,为此,需要我们立足于国际驰名商标保护的发展趋势,在客观分析的基础上提出相应的解决策略。
Well-known trademarks with its higher than the average mark of the well-known trademarks in a large area by consumers are familiar with and trust has become the core component of the product, its high reputation, high-profile goods is to enhance the market competitiveness of nature Important guarantee. However, for a long time, various problems have emerged in the international protection of well-known marks in our country and it has become an unfavorable factor that hinders our country from joining the international market. For this reason, we need to base ourselves on the development trend of well-known international trademark protection. Objective analysis based on the proposed solution strategy.