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立白遇到的问题,是所有企业成长到一定阶段必须面对的问题。十五年来,为了追求速度,立白将大部分资源和精力投入到了市场上。围绕着“大日化”这一轴心,立白不断地收购品牌,不断地扩大产品线,这给它带来了丰厚的市场回报。但当立白迈向年销售额超过100亿甚至更高的目标挺进时,对于管理、文化、战略的要求也就更加迫切和突出。这三个齿轮如果不能和营销很好地啮合在一起,立白这台战车能够走多快、走多远,谁也无法预料。作为本土企业,我们乐于看到立白遇到这样的问题。因为遇到了这样的问题,表明如果企业解决得好,就可以有质的飞跃,中国企业太需要这样的飞跃了。且让我们看看,立白是怎么做的……
Liby encountered problems that all companies have to grow up to a certain stage must face the problem. For 15 years, in order to pursue the speed, Li Bai will most of the resources and energy into the market. Around the “big day” "axis, Li Bai continued acquisition of the brand, and constantly expand the product line, which gave it a huge market returns. But when Liby White strides toward the goal of exceeding 10 billion or more annual sales, the demands on management, culture and strategy are even more pressing and outstanding. If these three gear and marketing can not be well engaged together, Li Bai white how fast this car can go, how far to go, no one can predict. As a local company, we are happy to see that Liby encountered such a problem. Because of such a problem, that if the business well resolved, you can make a qualitative leap forward, Chinese companies too need such a leap forward. And let’s see, Li Bai is how to do ......