论文部分内容阅读
标志是现代经济发展的重要标志,现代标志设计承载着企业的无形资产,是企业综合信息传递的中介。标志设计的目的在于实现信息的及时有效传达,标志设计作为CIS战略的最主要的组成部分,不断的向受众传达着一个企业强大的整体实力、完善的管理机制、优质的产品与服务等信息,通过不断的刺激和反复强化,让人们深深的留在心中。本文从信息理论的角度出发,思考如何实现标志信息的及时有效传达,有助于更好地进行标志设计,希望能对标志设计的理论和实践提供些许借鉴。
Mark is an important symbol of modern economic development, modern logo design carries the intangible assets of enterprises, is an intermediary for enterprise integrated information delivery. The purpose of logo design is to achieve the timely and effective communication of information. As the most important part of the CIS strategy, logo design constantly communicates to the audience the powerful overall strength of a company, sound management mechanism, high-quality products and services, Through continuous stimulation and repeated strengthening, so that people stay deep in my heart. This article from the perspective of information theory, thinking how to achieve the timely and effective communication of sign information, contribute to the better logo design, hoping to provide some reference to the theory and practice of logo design.