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于1993年4月12日注册登记成立的上海豫园商厦有限公司,系上海豫园商城股份有限公司下属的全资子公司.为协调对外公关形象,便于品牌宣传,1996年6月,一楼黄金商场注册为亚一金店.开业以来,亚一一直以“创品牌、争第一”为目标,走高标准、规模化发展道路.六年里,金店坚持把每一克足金首饰均送国家技术监督局黄金检测站检验,以保证商品质量,在商品种类上做到“人无我有,人有我优”,在服务上更创出了黄金业的第一块服务品牌——“华菊妹售金特别服务”品牌.1996年到1998年,黄金饰品销售在上海的市场占有率分别达到了17.5%、16.9%和16.1%.
Shanghai Yuyuan Commercial Building Co., Ltd., registered on April 12, 1993, is a wholly-owned subsidiary of Shanghai Yuyuan Mall Co., Ltd. In order to coordinate the public relations image and facilitate brand promotion, in June 1996, the first floor gold shopping mall Registered as Asia a gold shop. Since its opening, Asia has been to “create a brand, fight the first” as the goal, take the high standards and large-scale development of the road .6 years, gold shop adhere to each gram of gold jewelry are sent State Bureau of Technical Supervision gold test station inspection, in order to ensure the quality of goods, in the types of goods to achieve “I have no people, I have excellent” service in the gold industry even more to create the first service brand - “ Huju sister sale gold special service ”brand 1996 to 1998, the gold jewelry sales in Shanghai market share reached 17.5%, 16.9% and 16.1% respectively.