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相信学行销、做行销的人对“U.S.P.”这个名词绝对不会觉得陌生。很多人都知道 U.S.P.是建立品牌、创造销售的最基本要素。或许,不是很多人还记得 U.S.P.是由前达彼思全球集团总裁罗斯·瑞佛1961年在其“广告的现实”书中首次提倡的。U.S.P.不仅是达彼思的广告哲学,更是我们的独有资产。美国行销协会最近对其会员进行调查,用以确认哪一个广告公司的定位在其会员中有最大的影响力。达彼思的 U.S.P.脱颖而
Those who believe in marketing and marketing do not feel unfamiliar with the term “U.S.P.” Many people know that U.S.P. is the most basic element in building a brand and creating sales. Perhaps, not many people remember that U.S.P. was first advocated by Rose Breeder, former president of Bates Global Group, in his book The Reality of Advertising in 1961. U.S.P. is not only an advertising philosophy of Bates but also our exclusive asset. The American Marketing Association recently conducted a survey of its members to determine which advertising agency’s position has the most influence among its members. U.S.P. of Bates Stands Out