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习近平总书记在中央全面深化改革领导小组第四次会议上指出,“推动传统媒体和新兴媒体融合发展,坚持先进技术为支撑、内容建设为根本,着力打造一批形态多样、手段先进、具有竞争力的新型主流媒体”。事实上,不仅普通的传统媒体在努力通过技术创新构建新型主流媒体,作为传统的行业媒体,技术创新的步伐早已展开。相比综合性媒体,行业媒体因为各自境况不同,其技术实践之路也各有不同:《中国交通报》充分发挥行业媒体独有的竞争优势,利用创新技术,驱动业务拓展,构建新型行业主流媒体;《中国妇女报》则紧盯传播技术的发展趋势,根据媒体和产品的特点进行实用性的集成改造,使新的传播技术成为内容的内生因素,实现内容和技术相互的优势激发;《中
General Secretary Xi Jinping pointed out at the Fourth Session of the Leading Group for Overall Deepening Reform of the Central Government that “the promotion of the integration of traditional media and emerging media, the adhering to the advanced technology and the content construction as the foundation, efforts will be made to create a group of people with diversified forms, advanced means and Competitive new mainstream media. ” In fact, not only are ordinary traditional media struggling to build a new type of mainstream media through technological innovation, as the traditional industry media, the pace of technological innovation has already started. Compared with comprehensive media, the industry media are different in their technical practice because of their different situations. China Communications Daily gives full play to the unique competitive advantages of the industry media, utilizes innovative technologies, drives business expansion and builds the mainstream of new industries Media; the “China Women’s Daily” focuses on the development trend of communication technology and practically integrates and reforms according to the characteristics of media and products so that new communication technologies become the endogenous factors of content and stimulate the mutual advantages of content and technology. "in