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包装是产品流向消费者重要的一个环节,包装设计中色彩的应用直接决定着消费者能否购买其产品的要素之一,色彩的运用是包装设计中需要慎重考虑的要素,本论文就色彩在包装设计上的一般规律做了分析和研究。
Packaging is an important part of product flow to consumers. The application of color in packaging design directly determines whether consumers can buy the product. The use of color is an important factor that needs careful consideration in packaging design. The general rules of packaging design made analysis and research.