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前段时间受到邀请与一位国内知名的化妆品店老板有过沟通,他的店铺遍布几省,许多店铺均创出非常惊人的业绩。在侃侃谈过众多营销话题,探讨他的店铺营销秘诀时,他突然对我有了一段表白:“没有接触化妆品的时候觉得化妆品很神秘,接触一段做化妆品的时候又突然觉得化妆品很简单,所有也自己搞了不少化妆品在店里卖卖,但等到自己真的卖起来之后才突然发现,化妆品其实真不简单,尤其是做出好的化妆品更不简单”。最后他有了一段总结,“商店的本质是商品,商品的本质是品质。”
Some time ago been invited to communicate with a well-known domestic cosmetics shop owner, his shop across several provinces, many shops have created a very impressive performance. Speaking about many marketing topics, discussing his shop marketing tips, he suddenly made a confession to me: “When there is no contact with cosmetics that cosmetics is very mysterious, contact with cosmetics for a while suddenly felt cosmetic is very simple, All also engage in a lot of cosmetics sold in the store, but wait until they really sold up suddenly discovered that cosmetics are really not simple, especially to make a good cosmetic more simple. Finally, he had a summary, ”The essence of the store is the commodity, the essence of the commodity is the quality. "