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“发现”大家都知道,企业成功的关键是满足顾客的需求。但如果每家企业都奉行此道,竞争优势又从何谈起呢?答案是:要更上一层楼。这意味着必须对重点顾客的业务系统了如指掌,甚至比顾客自己更早洞察潜在的机会,然后向顾客献谋出策。帮助顾客发现还没有被挖掘出来的潜在机会——服务之道倘能达到如此水平,双方都将获益良多。“发现”可是真功夫,并非纯粹去探听顾客或者顾客的顾客的需求;而是要
“Discover” Everyone knows that the key to business success is to meet customer needs. However, if every company pursues this approach, where does the competitive advantage come from? The answer is: To take it a step further. This means that you must be familiar with the business systems of key customers, and even have insights into potential opportunities before the customers themselves, and then make suggestions to customers. Helping customers find potential opportunities that have not yet been tapped - if they can achieve this level of service, both parties will benefit a lot. “Discover” is a real skill, not purely to explore the needs of customers or customers; but to