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随着时代的变化,科技的进步,媒介的生态环境也发生了巨大的变化,媒介之间的竞争也渐趋激烈。基于对商业利益的渴求和媒介本身所面临的生存压力,近几年,娱乐节目一度成为各大卫视的制胜法宝。一些娱乐节目因过度娱乐,传达一些扭曲的人生观和道德观而屡次遭到相关部门的“清算”。在这样的背景下,中国教育电视台另辟蹊径,既没有忘记自己作为教育类媒体的社会责任和媒介功能,同时也没有忘记探索和创新节目内容,在大力提升节目的精神内涵的同时,紧跟时代的步伐,与其他媒体合作,多措并举,大胆借鉴和创新节目的表现形式,引起了当代大学生和社会公众的广泛关注,实现了社会效益和经济效益的双丰收,也成就了中国教育电视台自身的节目创新特色。
With the changes of the times, the progress of science and technology, the ecological environment of the media has undergone tremendous changes, and the competition among the media has also become fiercer. In recent years, based on the thirst for commercial interests and the pressures of survival on the media itself, entertainment programs have become the magic weapon for the success of major TV programs. Some entertainment programs have repeatedly been “liquidated” by relevant departments for being over-entertained and communicating some distorted outlook on life and morality. In this context, China Education Television opened a new course without forgetting its social responsibility and media functions as an educational medium. At the same time, it did not forget to explore and innovate program content. While vigorously promoting the spiritual content of the program, The pace of cooperation with other media, take measures to take measures to boldly learn and innovate program manifestations, has aroused widespread concern of contemporary college students and the public, to achieve a double harvest of social and economic benefits, but also the achievements of China Education Television Station itself Program innovative features.