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尝试一种区别于原先的活动传播模式,创新一套立体式“传播渠道管理定位——建立系统、分级管理——搭建团队——协同互动”这一作业流程,把活动的媒体传播关系管理从单一平台打造成3D操作平台。目前,传统媒体转型发展正值探索期,立足现实的是,纵使传统纸媒拥有了其他新媒体的发布介质,但实际操作上仍属几张皮,不能形成有效合力传播。安徽商报通过自身拥有的报纸、合肥网、无线合肥手机客户端、微博、微信矩阵整合联动,通过活动策划整合传播,创造活动营销新价值。
Try a different from the original mode of activity dissemination, innovation, a three-dimensional “communication channel management positioning - the establishment of systems, hierarchical management - build team - collaborative interaction ” This workflow, the activities of media communication relations Management from a single platform into a 3D platform. At present, the development of traditional media is undergoing a period of exploration and development. Based on the reality, even though traditional media have other mediums for the release of new media, there are still a few problems in the actual operation and no effective synergy can be formed. Anhui Daily through its own newspapers, Hefei, wireless Hefei mobile client, microblogging, WeChat matrix integration linkage, planning and integration of activities through the spread of activities to create new value marketing activities.