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广州、深圳、东莞,这些都是粤港经济走廊最活跃的中心城市,也是中国经济发展最快的地区之一。据统计,仅广州地区的家电销售商就不下3000家。随着市场经济的发展,市场环境发生了巨大变化,卖方市场变成了买方市场,营销理念也迅速由商品主导型转变为客户主导型,与之相适应的连锁经营模式也在这块商业宝地上迅速发展起来。在它们的怀抱中,崛起了一个又一个著名的家电连锁经营企业。几年来,它们立足于本土,抓住商机,迅速发展成有一定规模的连锁集团。2002年的春天,我们走进了它们,挑选了一些具有代表性的企业进行了实地采访。
Guangzhou, Shenzhen and Dongguan are all the most active centers in the economic corridor of Guangdong and Hong Kong and one of the fastest growing areas in China. According to statistics, no more than 3,000 home appliance vendors in Guangzhou alone. With the development of market economy, the market environment has undergone tremendous changes, the seller’s market has become a buyer’s market, and the marketing concept has rapidly changed from a commodity-oriented to a customer-led. The corresponding chain management model is also in this commercial treasure The ground quickly developed. In their embrace, the rise of one after another well-known home appliance chain enterprises. In the past few years, based on their homeland, they seized business opportunities and rapidly developed into chain groups with a certain scale. In the spring of 2002, we went into them and selected some representative enterprises to conduct field interviews.