电视媒体和新兴媒体的融合

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虽然网络媒体已经显示出其广阔的发展前景,但电视媒体完全可以变被动为主动,善用其独特优势,与网络媒体融合互动,实现新发展。一是从人的角度,电视记者和编辑可以通过网络媒体,在选题的搜集、话题的确定、节目的宣传推广、观众的反馈和与之互动等各方面借力而发;二是从技术的角度,可以打造全新的网络电视,这会是电视媒体和网络媒体深度融合的必然结果。首先,电视媒体可以建立自 Although the online media has shown its broad prospects for development, the television media can be completely passive and proactive. By making full use of its unique advantages, the television media can integrate with the online media to achieve new development. First, from a human point of view, television reporters and editors can make use of the online media to collect topics, identify topics, publicize programs, feedback from audiences and interact with them. Second, Point of view, you can create a new network television, which will be the inevitable result of the depth of integration of the television media and online media. First, the television media can be built from it
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