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The definition of “Kemai” is “being technologyoriented to go to the future”, which was also the development target when Kemai Chemical Co., Ltd.was founded.At the establishment, Kemai Chemical set the brand development strategy of “building a first-class enterprise and establishing a famous brand” and had the brand development idea on this basis, namely constantly improving the brand influence, popularity and brand value (including tangible value and intangible value), developing “Kemai” into a global famous brand of rubber chemicals, and being the first reliable supplier brand in the global rubber industry.The brand positioning of this company is “a famous international brand of the rubber chemicals industry” and the brand publicity slogan is “leapfrog with the global rubber industry”.