从中国文化中找灵感

• 作 者: 于斐
• 机 构: 蓝哥智洋国际行销顾问机构,
• 出 处: 现代企业文化
• 发表日期: 2012年05期
• 关键词: 中国机构 历史氛围 日常运营 雷曼 企业经营 素材 可口可乐 阮玲玉 口辣 产品命名

一个企业要做大品牌,一定要善于学会讲故事、卖故事,而这些东西的素材往往来自于深厚的文化积淀和浓郁的历史氛围。记得几年前在雷曼兄弟亚太区业务被日本野村证券收购后,其中国机构员工们有这样一番感慨,“好,不意味着明天也好;坏,不意味着明天也坏。”在日常运营中,企业经营要有创新,产品推

A business brand, must be good at learning to tell the story, selling stories, and these things often come from the rich cultural heritage and rich historical atmosphere. I remember a few years ago Lehman Brothers in the Asia Pacific region was acquired by Japanese Nomura Securities, the Chinese employees have such a feeling, “good, does not mean that tomorrow is good; bad, does not mean that tomorrow will be bad.” "In day-to-day operations, business management should have innovation and product promotion