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一帮文坛大腕、一群影视名角,众星捧月般地推出了40集的电视系列剧《海马歌舞厅》。说实话,《海马歌舞厅》的宣传策略相当成功,既满足了如今社会寻找新闻热点的需求,又迎合了日趋热闹的文化市场,显示出“海马”的经济头脑和标新立异。可叹的是台子搭好了,观众聚齐了,戏却演砸了。 通俗电视剧本身就是一种大众的、具有相当娱乐性、消遗性的艺术形式。它的社会意义和教育作用潜藏在其中。有些人将《海马歌舞厅》的失误归结为通俗,其实,迎合观众的口味,作为通俗剧是再正常不过的事情了。问题在于不能因为它通俗就降低鉴赏的水准和尺码。通俗剧通俗却不该粗糙,更不能媚俗。长达40集的《海马歌舞厅》集中了那么多艺坛大碗,再加上新闻媒介的推波助澜,观众的期望值本身就过高,然而由于缺
A gang of literary worlds, a group of movie stars, Zhongxingpengyue launched a 40-episode television series “hippocampus song and dance halls.” To be honest, the propaganda strategy of “Hippocampus Dance Hall” has been quite successful. It not only meets the needs of today’s society in search of news hot spots, but also caters to the increasingly lively cultural market. It shows the economic mind and innovation of “Hippocampus”. What a pity is the table set up, the audience gathered, but the play was smashed. Popular TV series itself is a popular, very entertaining, consumer art form. Its social significance and educational role lie hidden in it. Some people attributed the mistake of “hippocampus” to popularization. Actually, catering to the taste of the audience, it is no longer normal as a popular drama. The problem is that it can not because of its popularity to reduce the level and size of appreciation. Pop popular but not rough, but not vulgar. The 40-episode “Hippocampus” brings together so many art galleries and, with the help of the news media, the expectations of the audience itself are too high. However,