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文化消费一直是中国面临的热点问题,文化需求的状况是制约中国文化消费的瓶颈,对消费者行为的研究是经济学中的重要问题,应用到文化消费中也是同样。本文以新时期环境下人们消费态度的转变为切入点,分析了中国文化消费的现状以及中国文化消费的主要趋势。提出应该从总体把握中国文化消费的脉动,剖析中国文化消费走向,进一步激活文化产业链。
Cultural spending has always been a hot issue facing China. The status quo of cultural needs is a bottleneck restricting the consumption of Chinese culture. The study of consumer behavior is an important issue in economics. The same applies to cultural consumption. Based on the change of people’s consumption attitude in the new era, this paper analyzes the current situation of Chinese cultural consumption and the main trends of Chinese cultural consumption. It is suggested that we should grasp the pulse of Chinese cultural consumption as a whole, analyze the trend of Chinese cultural consumption and further activate the cultural industrial chain.