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2003年12月6日,在国家信息产业部有关部门和《IT 时代周刊》共同主办的“2003中国信息产业经济年会”上,国家广播电影电视总局科技司司长王效杰透露,中国已经开始启动有线电视从模拟向数字的整体转换,这标志着中国的“数字电视”时代即将拉开帷幕。数字电视,在2003年几乎成了众家巨头争相追逐的对象,不但跨国巨头惠普、摩托罗拉宣布要将触角伸向信息家电产品应用领域,国内企业 TCL、联想、长城也纷纷表示看好数字电视产业带来的新商机,将大举进军高端电视领域,数字电视似乎开始掀起一股席卷世界的投资浪潮。然而,在对数字电视描绘的一片美妙前景下,中国数字电视的产业链却正遭遇种种危机。当我们亲眼目睹数字电视在欧洲、美国和日本等国日益普及时,中国甚至连统一国家标准的问题还没有解决。随着时间的流逝,中国数字电视市场的机遇和主动权却开始逐渐转移到国外企业的手里。中国的“数字电视”时代还能顺利来临吗?种种迹象表明,商业模式的尴尬处境,核心技术的赢弱状态,标准确定时间的一拖再拖……都已经严重阻碍了整个中国数字电视产业的发展进程。一切,都已经到了我们必须严肃面对的时刻!因此,《IT 时代周刊》特策划此期封面报道,调动北京、上海、广州三地记者分别对数字电视内容提供商、网络运营商、设备生产商进行了深入调查,详细解剖产业链条上存在的根本性问题、希望能以此为契机,督促中国数字电视产业能够快速成长、健步前行。
On December 6, 2003, Wang Xiaojie, director of the Science and Technology Department of the State Administration of Radio, Film and Television, said at the “2003 Annual Meeting of China’s Information Industry Economy” co-sponsored by relevant departments of the State Ministry of Information Industry and “IT Times” that China has started to start The overall conversion of cable television from analogue to digital signifies that the era of “digital television” in China is about to begin soon. Digital TV, which became the target of many giants chasing after 2003, not only transnational giants Hewlett-Packard and Motorola announced that they should extend their reach to information appliance products. Domestic enterprises TCL, Lenovo and the Great Wall also expressed their optimistic attitude toward the digital television industry Bring new business opportunities, will make large-scale into the field of high-end television, digital television seems to set off a wave of investment sweeping the world. However, under the wonderful prospect of digital television, the industry chain of digital TV in China is encountering various crises. When we witnessed the increasing popularity of digital television in Europe, the United States and Japan, the issue of even a single national standard in China has not yet been solved. With the passage of time, opportunities and initiatives in China’s digital television market have begun to gradually shift to the hands of foreign companies. China’s “digital television” era can come smoothly? There are indications that the business model of the embarrassing situation, the weak state of the core technology, the standard time delay ... ... have been seriously hindered the entire Chinese digital television industry The development process. Everything has come to the moment we have to face seriously! Therefore, “IT Times” special coverage of this cover story, mobilize Beijing, Shanghai and Guangzhou, respectively, the three reporters of digital television content providers, network operators, equipment production They conducted a thorough investigation and detailed anatomy of the fundamental problems existing in the industrial chain. He hoped to take this as an opportunity to urge the Chinese digital television industry to grow rapidly and go forward on foot.