下一个利润中心是什么

• 出 处: 每周电脑报
• 发表日期: 1997年36期
• 关键词: 利润中心 日本厂商 现代化工具 服务器市场 价格冲击 直销模式 壮士断腕 三年

今年年中,Compaq宣布引入Dell的“按单定做”政策,IBM、HP相继施行“以单定产”的策略,索尼、富士通等日本厂商也紧随其后。虽然这些厂商一再声称Dell不值得大惊小怪,但他们的行动却表明Dell的直销在市场上给他们带来了威胁。Dell的成功主要还是来自于其独树一帜,来自于充分利用现代化工具的效率和规模来造就自己的效率和规模。然而回报没有永恒的。走到今天,Dell已经开始面临一个大问题。

In the middle of this year, Compaq announced the introduction of Dell’s “Order-by-Order” policy. IBM and HP have successively implemented the “single-product” strategy. Japanese manufacturers such as Sony and Fujitsu followed. Although these vendors repeatedly claim that Dell is not fussworthy, their actions show that Dell’s direct sales pose a threat to them in the marketplace. Dell’s success is mainly due to its unique, from the full use of the efficiency and scale of modern tools to create their own efficiency and size. However, the return is not eternal. Today, Dell has begun to face a big problem.