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当零售企业发展到了一定规模,在商品的陈列和营销方面很难玩出更多花样的时候,“后台”的重要性日益凸显。这个时候,企业之间的竞争,也就演变成了供应链的竞争:数百家门店,要根据不同的拣货作业类型进行区别配送。对于小型门店,还要将整箱的商品进行拆零、分拣,然后打包配送;逢年过节,卖场生意红火,在这高销售额的关键时期,时常会发生一些畅销商品断货的现象。打电话要求供应商补货,供应商也一筹莫展:此时暴
When retail enterprises have developed to a certain scale, it is difficult to play more tricks in the display and marketing of merchandise. The importance of “background” has become increasingly prominent. At this time, the competition among enterprises has evolved into the supply chain competition: hundreds of stores, according to the different types of picking operations to differentiate delivery. For small-sized stores, the whole box of goods will also be unpacked, sorted, and then packaged and delivered; the business will be booming each year, and in this critical period of high sales, there will often be some phenomena of selling off the best-selling goods. Calling suppliers for replenishment, suppliers are also at a loss: this time