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中国《文化及相关产业分类(2012)》中,将文化产业分为十大类,文化创意和设计服务是其中第五大类。文化创意和设计服务又分为广告、文化软件、建筑设计的服务。本文对我国广告业的现状和趋势进行了分析。
China’s Cultural and Related Industrial Classification (2012), which divides cultural industries into ten categories, is the fifth largest category of cultural and creative and design services. Cultural creativity and design services are divided into advertising, cultural software, architectural design services. This article analyzes the status quo and trend of China’s advertising industry.