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随着网络的普及应用及计算机技术的快速发展,网络交易频繁,这就使得市场经济发展对电子商务人才的需求量急剧攀升,于是很多高校都相继增开了电子商务专业。但是,当前我国高校电子商务教学中尚且存在一些制约性因素,阻碍了人才培养质量的优化与提升,未充分发挥推动网络交易活动顺利、高效进行的积极作用。本文总结了高校电子商务教学中存在的一些现状问题,并有针对性地提出了一些改革建议。
With the popularization and application of the Internet and the rapid development of computer technology, the network transactions are frequent, which makes the demand for e-commerce talent rise sharply in the market economy development. As a result, many colleges and universities have successively expanded the e-commerce major. However, there are still some restrictive factors in the e-commerce teaching in colleges and universities in our country, hindering the optimization and promotion of the quality of personnel training, and failing to give full play to the active and effective promotion of internet transactions. This article summarizes some existing problems in e-commerce teaching in colleges and universities, and puts forward some suggestions for reform in a targeted manner.