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腾讯公司于2011年初推出了微信这一款新型即时通信工具,自推出后14个月内获得超过1亿注册用户,到2012年9月17日马化腾正式宣布,微信用户突破2亿,只用了不过半年。截至2013年1月15日,微信注册用户数已突破3亿,而相关的业界观察者认为7月的数据在5亿用户左右。庞大的注册用户数量甚至超过其他同类应用的总和。面对如此激增的用户群体,和微信这款应用的本身功能上的设置,商家们瞄准了这一开放的平台,进行各
Tencent launched WeChat, a new instant messaging tool, in early 2011 and has secured over 100 million registered users within 14 months of its launch. On September 17, 2012, Ma Huateng officially announced that WeChat subscribers exceeded 200 million and only used But six months. As of January 15, 2013, the number of registered WeChat users has exceeded 300 million while relevant industry observers think the data for July is around 500 million. Large number of registered users even more than the sum of other similar applications. Faced with such a surge in user groups, and WeChat this application’s own functional settings, businesses are targeting this open platform for each