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“言论是报纸的旗帜和灵魂”。一张报纸对一些重大政策、重大事件、重大现象的立场、观点、认识和态度如何,主要是靠刊发言论表达出来。由于企业报在性质地位、读者对象、作用范围等方面的差异,企业报言论也应当具有其相应的特征与个性,那就是:块头要小,内容要实,声音要近,模样要活。一、块头要小首先,由于绝大多数企业报都是四开四版的小报,小报应当小办,小报的言论也应体现一个“小”字,短小精悍,针对性强。尽量做到简洁精当,无闲言赘语。对一些确实十分重大,为企业职工普遍关心而在较少篇
“Speech is the banner and soul of the newspaper.” The position, view, understanding and attitude of a newspaper on some major policies, major events and major phenomena are mainly expressed in the speech of the newspaper. Due to the differences in the nature, readership, scope and other aspects of corporate newspapers, corporate newspaper comments should also have their own characteristics and personalities. That is to say, corporate newspapers should be small, content should be realistic, voice should be near, and appearance should be alive. First, a smaller piece First of all, as the vast majority of corporate newspapers are open four quarters of the tabloid, the tabloids should be small, tabloid remarks should also reflect a “small” word, dapper, targeted. Try to be concise and precise, no gossip. For some really great, generally concerned about the business workers in less