做好县市广播电视工作的六个着力点

• 作 者: 丁修洁
• 机 构: 山东滕州广播电视总台,
• 出 处: 中国广播电视学刊
• 发表日期: 2011年09期
• 关键词: 广播电视工作 单点信息 着力点 传媒工作者 信息发布渠道 意见领袖 新闻立台 选择者 发布新闻 判断者

要使县市广播电视实现科学健康发展,结合我们滕州台的实际,我觉得应努力抓好以下六个方面的着力点。一、在新闻立台上寻求新突破随着新媒体尤其是微博的兴起,信息发布渠道多元化,信息不再为新闻媒体所垄断,发布新闻已经不再是传媒工作者的专利。在这种情况下,信息提供者、选择者、判断者的地位越来越重要,单点信息缺乏选择、梳理和判断,“众声喧哗则更需要有意见领袖来引导”。

To make the radio and television in cities and counties achieve a sound scientific and scientific development, in combination with our actual situation in Tengzhou and Taiwan, I think efforts should be made to focus on the following six areas. I. Seeking New Breakthroughs in Press Standings With the rise of new media, especially Weibo, diversified channels of information distribution, information ceased to be monopolized by news media, news release is no longer a patent for media workers. In this case, the status of information providers, selectors and judges is more and more important. The single point of information lacks choice, sorting out and judging. “There is also a need for opinion leaders to guide public opinions.”