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在商品经济极其发达的美国,广告业的发展之迅速也令人瞠目。对报刊、电视广告大为不满的中国人来到美国常常觉得自己掉进了广告的海洋里。随便买一份报纸,发现一半内容是广告,电视节目精彩之处被广告打断也不足为奇。美国人称“广告是市场的粘合剂”、应该说发达的商品经济需要社会的大信息量。信息量一大,人们便产生了选择上的困难。美国人起初很为此犯难,迫切地需要找到相应的广告,以获取自己急用的信息。但有时人们又让那些不相干的广告弄得眼花缭乱,有时即使掌握了急需的信息却无法鉴定它的真伪,优劣。怎么办呢?有两位青年象很多科学家一样敏锐地发现了经济信息传播与需求的这一矛盾,但他们不是象科学家那样去钻理论的宝塔
In the United States where the commodity economy is extremely developed, the rapid development of the advertising industry is also impressive. Chinese who are greatly dissatisfied with newspapers and television advertisements come to the United States and often feel that they have fallen into the sea of advertisements. Just buy a newspaper and found that half of the content is advertising, television highlights are interrupted by advertising is no surprise. Americans say that “advertising is the market’s glue,” and it should be said that the developed commodity economy needs a great amount of information in society. A large amount of information, people have had the choice of difficulties. At first, Americans made a big mistake in their efforts to find the appropriate advertisement urgently to get the information they needed urgently. Sometimes, however, people dazzle irrelevant advertisements, sometimes failing to identify the authenticity, merits and demerits of the much-needed information. What to do? There are two young men who, like many scientists, are keenly aware of the contradiction between the spread of economic information and their needs. However, they are not the pagodas to which scientists are going to drill