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伴随着中国经济的迅速发展,中国企业在国际舞台日益崭露头角,一些品牌凭借自身过硬的质量和领先的技术水平,已经在一些领域令国际同行心悦诚服。然而中国品牌整体知名度不高,美誉度不高的现象是确实存在,中国品牌走出去的管理障碍、文化障碍、法律障碍依然存在。5月9日上海质量管理科学研究院、市质量协会第三次组织“中国企业品牌国际化”课题座谈会,本次邀请的企业本土品牌为
With the rapid development of China’s economy, Chinese enterprises have become increasingly prominent in the international arena. Some brands, by virtue of their excellent quality and advanced technology, have made their international counterparts heartfelt in some fields. However, the overall brand awareness of Chinese brands is not high, the phenomenon of low reputation does exist, and the management barriers, cultural barriers and legal obstacles of Chinese brands going out still exist. May 9 Shanghai Quality Management Science Research Institute, City Quality Association for the third time organized “Chinese enterprises brand international ” seminar, the invitation of local brands for the enterprise