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随着国际经济大环境的变化和我国对外经济的蓬勃发展,我国的对外贸易格局和方向也不断有新的变化。近年来,随着中非经贸往来的不断升温,非洲已经成为中国对外贸易重点开发的主要市场之一,但在对非贸易和在非洲市场开展国际营销的过程中,由于对非洲市场缺乏全面的了解或者由于经营理念和方式的不正确,我国的企业和个人在非洲的国际市场营销遇到了一些问题,存在一些误区,走了一些弯路,并遭受到了极大的损失。为了保障我国对非洲贸易的持续、稳定和健康发展,有必要采取相应的对策和措施来纠正错误的经营理念和方式,并规范中国企业和个人在非洲市场的营销行为。
With the changes in the international economic environment and the vigorous development of China’s foreign economy, the pattern and direction of China’s foreign trade have also been constantly changing. In recent years, with the continuous warming of economic and trade exchanges between China and Africa, Africa has become one of the major markets for the development of China’s foreign trade. However, in the process of international trade for non-trade and markets in Africa, due to the lack of comprehensive To understand or because of the incorrect management concepts and methods, some problems have been encountered in the international marketing of enterprises and individuals in Africa in Africa, with some misunderstandings, some detours, and huge losses. In order to ensure the sustained, steady and healthy development of China’s trade with Africa, it is necessary to take corresponding measures and measures to correct erroneous business ideas and methods and regulate the marketing activities of Chinese enterprises and individuals in African markets.