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在中国,电影的观众每年是以百亿人次计算的;一部优秀的影片,往往会拥有超过一亿人次的观众。对于那些在影坛上做出了卓越贡献,取得了优异成绩的电影艺术家们,政府、社会和观众给予他们很高的荣誉。这种荣誉集中地体现在中国电影的两项最具权威性的褒奖上,即现在已经成为一年一度的《大众电影》百花奖和中国电影金鸡奖。中国电影家协会主办的《大众电影》,是中华人民共和国成立后最早出现的一种普及性的电影月刊,也是中国销路最大的几种杂志之一,每期销售额一度达到过近千万册。一九六二年,这家杂志根据广大读者(也就是最积极的电影观众)普遍而强烈的要求,发起并举
In China, moviegoers make billions of people each year; an excellent movie often has more than 100 million viewers. For those movie artists who have made outstanding contributions and made outstanding achievements in the film industry, the government, the society and the audience give them a high honor. This honor is concentrated in the two most authoritative Chinese film awards, that is, it has now become the annual “Popular Movie” Hundred Flowers Award and the Chinese Movie Golden Rooster Award. The “Popular Film” sponsored by the China Film Association is one of the earliest popular monthly films of the People’s Republic of China after its founding. It is also one of the most widely distributed magazines in China with annual sales of nearly 10 million copies . In 1962, according to the general and strong demand of the vast readership (that is, the most active film audience), this magazine initiated and simultaneously