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2007年中国电视传播研究的热点总体上呈现出反思、融合、延伸的特色。上一年度出现的传播热点如电视栏目剧、讲坛类节目、“真人秀”、“播出季”等,延续着较高的关注度,但其关注视角已从表面总结和单一现象评论向学理反思的方向迈进,前瞻和批判意识逐步加强。同时,随着新媒体技术的广泛渗透与影响,手机电视、网络电视、民营电视的发展运营成为新的研究热点。
In 2007, the hot spots of China’s television broadcasting research generally showed the characteristics of reflection, integration and extension. The last year’s hot spots of communication such as TV drama series, pulpit programs, “reality show”, “broadcast season” and so on, continue a high degree of attention, but its attention has been the surface from the surface summary and a single Phenomenon reviews move forward in the direction of theoretical reflection, and foresight and critical awareness are gradually strengthened. At the same time, with the extensive infiltration and influence of new media technologies, the development and operation of mobile TV, Internet TV and private TV become new research hot spots.