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赢得这个时代的要诀就是,以创意去改变消费者的心智及行为模式,帮他们赢得生活。在这个创意与消费者近乎肉搏的时代,网络和数字技术彻底解放了创造力,赋予更多实现创意的可能性。创意已经完全可以打破所有疆界;不论实体或虚拟的空间,创新的想法会影响消费者的判断并产生交易,更能优化品牌感知的体验;传播环境的改变让自主权回归消费者,将原来被动的消费者反转成主动创造者。人与人的沟通形式、人与品牌的关系被数字技术彻底改变;他同样让品牌超越空间与时间的制约,能以不同身份与消费者互动。由于易用的数字技术及随手可得
The key to winning this era is to use creativity to change the mindset and behavior patterns of consumers and help them win their lives. In this era of creative and consumerly melee, cyber and digital technologies have radically emancipated creativity and given more possibilities for creativity. Creativity has been able to completely break all boundaries; regardless of the physical or virtual space, innovative ideas will affect the consumer’s judgment and generate transactions, more to optimize the experience of brand perception; changes in the communication environment so that autonomy return to consumers, the original passive Of consumers turned into active creators. The form of communication between people, the relationship between people and the brand is completely changed by digital technology; he also allows the brand to go beyond the constraints of space and time, to interact with consumers in different identities. Easy to use digital technology and handy