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CCTV-3综艺频道依托于中央电视台,是我国唯一的国家级综艺旗舰频道,以“领航中国综艺”为频道定位,见证时代变迁,引领中国文艺。持续不断的频道改革和内容输出使频道2016年全天收视率较同期涨幅超过20%,白天和晚间多个时段涨幅超过30%。2017年,CCTV-3以“精神颜值”引领“百花齐放、百家争鸣”的综艺市场,从博大精深的中华文化中汲取灵感和营养,从内容布局上继续夯实“国家舞台”的铮铮实力。
Relying on CCTV, CCTV-3 variety channel is the only flagship national variety flagship channel in China. With “Pilot China Variety” as its channel positioning, CCTV-3 has witnessed the changes in the times and led the Chinese literature and art. Sustained channel reform and content output boosted the channel’s 2016 all-day viewing rate by more than 20% over the same period in 2016, and more than 30% in various periods of day and night. In 2017, CCTV-3 is leading a variety market with “Spiritual Values” to draw inspiration and nutrition from the profound Chinese culture and continue to consolidate the content of the “National Stage”. Clank strength.