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分割法没有什么东西能比顾客对价格更敏感的了,因为价格即代表他兜里的金钱,要让顾客感受到你只从他兜里掏了很少很少一部分,而非一大把。价格分割是一种心理策略。卖方定价时,采用这种技巧,能造成买方心理上的价格便宜感。价格分割包括下面两种形式:1.用较小的单位报价。例如,茶叶每公斤10元报成每50克0.5元,大米每吨1000元报成每公斤1元等等。2.用较小单位商品的价格进行比较。例如,“每天少抽一支烟,每日就可订一份报纸。”“使用这种电器平均每天仅用0.2元电费,只够吃一根冰棍!”
There is nothing more divisive than the customer is more sensitive to the price, because the price represents the money in his pocket, to make customers feel that you only dig a very small part from his pocket, not a lot. Price segmentation is a psychological strategy. When the seller is pricing, using this technique can cause the buyer a sense of cheaper prices. Price segmentation includes the following two forms: 1. Smaller units offer. For example, 10 yuan per kilogram of tea reported as 0.5 yuan per 50 grams, 1,000 yuan per ton of rice reported as 1 yuan per kilogram and so on. 2. The price of smaller units of goods to compare. For example, “Take a cigarette a day and order a newspaper daily.” “Using only 0.2 yuan a day on this appliance gives me only a popsicle!”