“奢侈品”经营:利润高,讲究多

• 出 处: 致富时代
• 发表日期: 2007年01期
• 关键词: 生活必需品 入市门槛 最大利润 品牌精神 营销过程 销售策略 相对价格 哈雷 同类品牌 化妆品销售

奢侈品”因其“独特、稀缺和珍奇”而价格昂贵,其单件商品所创造的利润非生活必需品等一般商品所能比拟。巨额的利润吸引着以“赚取最大利润为目的”的生意人,但是,“奢侈品”市场入市门槛较高,消费结构又与普通消费品市场有很大的不同,经营者不但要清楚谁在消费“奢侈品”、他们为何消费“奢侈品”,更需要把握住这一消费市场所独有的特点。

Luxury goods are expensive because of their uniqueness, scarcity and rareness, and the profits created by their individual goods are not comparable to the general merchandise such as necessities of life. The huge profits attract business with the goal of “maximizing profits.” People, however, have a higher entry threshold in the “luxury goods” market, and the consumption structure is very different from that of the general consumer goods market. Operators must not only understand who is consuming “luxury goods” and why they are consuming “luxury goods”, but also need more. Grasp the unique characteristics of this consumer market.